Shopping
Fashion
Alpha60, Flinders Lane
Overview
Track down the components of a very Melbourne look by venturing down laneways, into pop-ups and the sleek boutiques of the city's most original and creative designers.
There's an army of creative people crafting one-of-a-kind pieces, including local street wear and catwalk fashion, handmade jewellery, homewares and kids' stuff - often with an emphasis on community, local production and sustainability.
Melbourne design
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Shopping tours
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Shopping strips
Brunswick Street, Fitzroy
Pick a fab frock from local labels, hunt and gather vintage treasures, flip through local and imported vinyl, and browse books before a bar hop.
Chapel Street, South Yarra
Shop for fabulous designer frocks, dapper suits and shoes to match. Grab a sweet treat, or pick out a jelly jube necklace and dodge the joules.
Gertrude Street, Fitzroy
Find bars, restaurants, galleries, boutiques, vintage wares and costume hire − in just one strip. Shop local designs and skincare, textiles and vinyl.
Smith Street, Fitzroy
Ride the tram to Smith street − a wonderland of factory outlets, local design and vintage. Shop adventure gear, art and Melbourne-made fashion.
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Destinations
City laneways
There's always something new to discover in Melbourne's hive of bustling, creative laneways with their boutiques, restaurants, cafes and bars.
Shopping
Men's fashion
Men in Melbourne are well turned out thanks to a growing selection of gentlemen's outfitters and all-round sartorial saviours.
Shopping
Shopping centres
Explore Melbourne's major department stores and shopping centres for the best choice of fashion, homewares, toys and electrical – all in one spot.
Shopping
Global fashion
With the biggest brands choosing Melbourne as their first Australian outpost, you can snap up the most coveted items in international fashion.