Overview

Track down the pieces of a 'very Melbourne' look for your wardrobe. Explore shops big and small, pop-ups and sleek boutiques, showcasing original and creative fashion from Melbourne and beyond.

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Track down the pieces of a 'very Melbourne' look for your wardrobe. Explore shops big and small, pop-ups and sleek boutiques, showcasing original and creative fashion from Melbourne and beyond.

Find favourite designers, big labels and niche fashion in elegant Victorian-era arcacdes, department stores, laneways and high streets.

Our indie fashion game is strong – with independent brands and fascinating shops in lovely Melbourne spaces, from the city to our distinctive neighbourhoods. There's shopping strips to browse and boutique collections in easy-to-find fashion hubs.

Melbourne's your magic wardrobe for a fashion fix.

Fashion search

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Shopping strips

Polyester Records, Fitzroy, Melbourne, Victoria, Australia
Brunswick Street, Fitzroy
Pick a fab frock from local labels, hunt and gather vintage treasures, flip through local and imported vinyl, and browse books before a bar hop.
Dinosaur Designs, South Yarra, Melbourne, Victoria, Australia. Photo: Rupert Lorhalder
Chapel Street, South Yarra
Shop for fabulous designer frocks, dapper suits and shoes to match. Grab a sweet treat, or pick out a jelly jube necklace and dodge the joules.
Little Salon, Fitzroy, Melbourne, Victoria, Australia
Gertrude Street, Fitzroy
Find bars, restaurants, galleries, boutiques, vintage wares and costume hire − in just one strip. Shop local designs and skincare, textiles and vinyl.
Double Monk, Fitzroy, Melbourne, Victoria, Australia
Smith Street, Fitzroy
Ride the tram to Smith street − a wonderland of factory outlets, local design and vintage. Shop adventure gear, art and Melbourne-made fashion.

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With a profusion of men's and unisex pieces to pick from in Melbouorne, it won't take long to find your groove.
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Explore Melbourne's major department stores and shopping centres for the best choice of fashion, homewares, toys and electrical – all in one spot.
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With the biggest brands choosing Melbourne as their first Australian outpost, you can snap up the most coveted items in international fashion.