Overview

Track down the pieces of a 'very Melbourne' look for your wardrobe. Explore shops big and small, pop-ups and sleek boutiques, showcasing original and creative fashion from Melbourne and beyond.

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Track down the pieces of a 'very Melbourne' look for your wardrobe. Explore shops big and small, pop-ups and sleek boutiques, showcasing original and creative fashion from Melbourne and beyond.

Find favourite designers, big labels and niche fashion in elegant Victorian-era arcacdes, department stores, laneways and high streets.

Our indie fashion game is strong – with independent brands and fascinating shops in lovely Melbourne spaces, from the city to our distinctive neighbourhoods. There's shopping strips to browse and boutique collections in easy-to-find fashion hubs.

Melbourne's your magic wardrobe for a fashion fix.

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Shopping strips

Polyester Records, Fitzroy, Melbourne, Victoria, Australia

Brunswick Street, Fitzroy

Pick a fab frock from local labels, hunt and gather vintage treasures, flip through local and imported vinyl, and browse books before a bar hop.
Dinosaur Designs, South Yarra, Melbourne, Victoria, Australia. Photo: Rupert Lorhalder

Chapel Street, South Yarra

Shop for fabulous designer frocks, dapper suits and shoes to match. Grab a sweet treat, or pick out a jelly jube necklace and dodge the joules.
Little Salon, Fitzroy, Melbourne, Victoria, Australia

Gertrude Street, Fitzroy

Find bars, restaurants, galleries, boutiques, vintage wares and costume hire − in just one strip. Shop local designs and skincare, textiles and vinyl.
Double Monk, Fitzroy, Melbourne, Victoria, Australia

Smith Street, Fitzroy

Ride the tram to Smith street − a wonderland of factory outlets, local design and vintage. Shop adventure gear, art and Melbourne-made fashion.

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ACDC Lane, Melbourne, Victoria, Australia

City laneways

Destinations
There's always something new to discover in Melbourne's hive of bustling, creative laneways with their boutiques, restaurants, cafes and bars.
Double Monk, Fitzroy

Men's fashion

Shopping
With a profusion of men's and unisex pieces to pick from in Melbouorne, it won't take long to find your groove.
Interior of Emporium Melbourne shopping mall, Melbourne, Victoria, Australia

Shopping centres

Shopping
Explore Melbourne's major department stores and shopping centres for the best choice of fashion, homewares, toys and electrical – all in one spot.
Royal Arcade, Melbourne, Victoria

Global fashion

Shopping
With the biggest brands choosing Melbourne as their first Australian outpost, you can snap up the most coveted items in international fashion.