Alphaville is the name given to Alpha 60’s retail outlet – a Melbourne-based boutique streetwear label that in a few short years has earnt its fair share of editorial praise. And just like the clothes, the store isn’t afraid to get noticed: window displays could just as easily feature moulded vinyl records as fashion. Situated in the city’s creative retail hub, Alphaville caters for both lads and ladies, especially those with artistic tendencies. But given that the store shares its name with a Jean Luc Godard film, that shouldn’t really come as a surprise, should it? M. PADULA