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Alice Euphemia

Attraction
 
Address
Shop 6, Catherdral Aracde
37 Swanston St
Melbourne VIC 3000
Phone
03 9650 4300
Web
http://www.aliceeuphemia.com

Skating along fashion's serrated edge, Alice Euphemia championed local labels long before it became de rigueur. A staunch supporter of the Antipodean aesthetic, the boutique stocks only Australian labels. Around 80 clothing and accessory designers are given some well-deserved exposure and their lines are unapologetically original. Romance Was Born and Tina Kalivas are just a few of the labels that will cause you and your cash to part company. Meanwhile, the cabinets of contemporary jewellery attract their fair share of fingerprints – look out for porcelain brooches and hand-cut key pendants. M. PADULA



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