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Global fashion

With the biggest names in global fashion choosing Melbourne as their first Australian outposts, you can make the most of the distinct Melbourne lifestyle while taking advantage of snapping up some of the most coveted items in international fashion.

The biggest names on the high street

International fashion juggernaut Zara's arrival on Melbourne's Bourke Street was a major fashion event, with Topshop bringing a breath of fresh air to Chapel Street at the same time. Swedish retail giant H&M arrived in Australia via Melbourne's GPO, transforming the historic building into a shopper's delight.

The Emporium effect

Emporium Melbourne has changed the face of shopping in Melbourne, with a veritable roll call of international fashion goliaths making their home in the cutting edge shopping mecca to compliment the local labels and groundbreaking Melbourne-based designers. 

The top end of town

There's a reason the top end of Collins Street is known as the 'Paris end', with a shopping list of French fashion houses and international couturiers converting the street's heritage buildings into luxurious retail experiences.  Browse boutiques and assess ateliers and you'll find the Australian flagship stores of the world's most revered luxury brands. Sleek spaces double as couture galleries that blur the line between art and fashion.

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Global couture

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Dolce & Gabbana

<p>Throw minimalism out the window when you enter Dolce &amp; Gabbana's first Australian flagship store on Collins Street, full to the brim with the Italian beacon of opulence's signature garments and accessories. </p>

Ralph Lauren

<p>Look the part after kitting yourself out from head to toe in Ralph Lauren at the Collins Street boutique, which features the city's widest range of the US label's menswear and womenswear, accessories and footwear.</p>

Bally

<p>Picture yourself in timeless Bally footwear, then make the dream a reality in the luxury leather label's Melbourne boutique, fittingly tucked in between other high-end emporia in the 'Paris end' of Collins Street.</p>

Gucci

<p>The instantly recognisable Italian luxury brand Gucci will soon dominate the 'Paris end' of Collins Street, with a vast boutique stocking everything from the label's leather goods, shoes, watches to ready-to-wear.</p>

Chanel

<p>Chanel's glamourous Flinders Lane flagship address certainly befits the revered French design house, featuring two impeccably designed levels devoted to the highly coveted accessories and ready-to-wear items.</p>

Hermes

<p>The 'Paris end' of Collins Street is the address of choice for French luxury goods manufacturer Hermes, with a former bank the perfect venue for perusing the iconic bags, scarves and ready-to-wear.</p>

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Global high street

Emporium Melbourne

<p>Emporium Melbourne is home to a shopping tote brimming with Australian-firsts, like everyday favourites like UNIQLO, Zoo York and the Waiting Room by Dr Denim, plus long-awaited global identities including Michael Kors, Kate Spade, Marc Cain, Brooks Brothers and FREYWILLE.</p> <br />

Melbourne shopping precincts

Melbourne's GPO

Step off busy Bourke Street into a calmer space at Melbourne's GPO. Sunny steps, colonnades and cafes wrap around Australia's very first H&M store.

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Shopping tours

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