With the biggest names in global fashion choosing Melbourne as their first Australian outposts, you can make the most of the distinct Melbourne lifestyle while taking advantage of snapping up some of the most coveted items in international fashion.
The biggest names on the high street
International fashion juggernaut Zara's arrival on Melbourne's Bourke Street was a major fashion event, with Topshop bringing a breath of fresh air to Chapel Street at the same time. Swedish retail giant H&M arrived in Australia via Melbourne's GPO, transforming the historic building into a shopper's delight.
The Emporium effect
Emporium Melbourne has changed the face of shopping in Melbourne, with a veritable roll call of international fashion goliaths making their home in the cutting edge shopping mecca to compliment the local labels and groundbreaking Melbourne-based designers.
The top end of town
There's a reason the top end of Collins Street is known as the 'Paris end', with a shopping list of French fashion houses and international couturiers converting the street's heritage buildings into luxurious retail experiences. Browse boutiques and assess ateliers and you'll find the Australian flagship stores of the world's most revered luxury brands. Sleek spaces double as couture galleries that blur the line between art and fashion.