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Overview

Global fashion

With the biggest names in global fashion choosing Melbourne as their first Australian outposts, you can make the most of the distinct Melbourne lifestyle while taking advantage of snapping up some of the most coveted items in international fashion.

The biggest names on the high street

International fashion juggernaut Zara's arrival on Melbourne's Bourke Street was a major fashion event, with Topshop bringing a breath of fresh air to Chapel Street at the same time. Swedish retail giant H&M arrived in Australia via Melbourne's GPO, transforming the historic building into a shopper's delight.

The Emporium effect

Emporium Melbourne has changed the face of shopping in Melbourne, with a veritable roll call of international fashion goliaths making their home in the cutting edge shopping mecca to compliment the local labels and groundbreaking Melbourne-based designers. 

The top end of town

There's a reason the top end of Collins Street is known as the 'Paris end', with a shopping list of French fashion houses and international couturiers converting the street's heritage buildings into luxurious retail experiences.  Browse boutiques and assess ateliers and you'll find the Australian flagship stores of the world's most revered luxury brands. Sleek spaces double as couture galleries that blur the line between art and fashion.

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Global couture

6 of 9 results

Fashion

Assin

Descend to this basement boutique housing elite labels and specialising in high-end designer men's and women's fashion, footwear, bags and accessories.

Fashion

Green With Envy

Walk out in style from this trend-setting boutique stocked with an eclectic mix of sartorial wonders from Australian and international fashion labels.

Fashion

Marais

Head to the gleaming Marais flagship store for your pick of the most achingly cool, covetable pieces by Givenchy, Lanvin and Victor & Rolf.

Bally

<p>Picture yourself in timeless Bally footwear, then make the dream a reality in the luxury leather label's Melbourne boutique, fittingly tucked in between other high-end emporia in the 'Paris end' of Collins Street.</p>

Gucci

<p>The instantly recognisable Italian luxury brand Gucci will soon dominate the 'Paris end' of Collins Street, with a vast boutique stocking everything from the label's leather goods, shoes, watches to ready-to-wear.</p>

Hermes

<p>The 'Paris end' of Collins Street is the address of choice for French luxury goods manufacturer Hermes, with a former bank the perfect venue for perusing the iconic bags, scarves and ready-to-wear.</p>

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Global high street

Melbourne shopping precincts

Melbourne's GPO

Step off busy Bourke Street into a calmer space at Melbourne's GPO. Sunny steps, colonnades and cafes wrap around Australia's very first H&M store.

Emporium Melbourne

<p>Emporium Melbourne is home to a shopping tote brimming with Australian-firsts, like everyday favourites like UNIQLO, Zoo York and the Waiting Room by Dr Denim, plus long-awaited global identities including Michael Kors, Kate Spade, Marc Cain, Brooks Brothers and FREYWILLE.</p> <br />

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