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Chris Crouch, the brains behind Fitzroy's iconic Polyester Records and the owner of the Tramway Hotel, has a bright new future and he's called it Happy Valley. Located on Smith Street in Collingwood's hipster enclave, this art, design and book store is full of just that – lovely arty trinkets, quirky collectables and a handsome selection of book titles from near and far. Fancy cards, graphic novels, finely crafted ceramics . . . the list goes on.